About Joe Trevors
Joe Trevors is a Strategic Proxy, advisor, and behind-the-scenes operator trusted by founders, executives, and emerging entrepreneurs who value clarity, connection, and opportunity without noise. With nearly three decades of experience across finance, real estate, business development, entrepreneurship, and functional health, Joe brings an uncommon blend of commercial intuition, human insight, and relational depth to the people and companies he supports.
He isn’t always the loudest person in the room. He’s the one leaders rely on when they need someone steady, observant, and commercially sharp — the person who can walk into a conversation, read what’s really happening, and help turn it into something useful.
A Background That Breaks the Mold
Joe’s path hasn’t been straight. He's moved through careers and industries that, on paper, don’t always look connected — banking, real estate, sales leadership, entrepreneurship, consulting, and health & wellness.
In reality, each step sharpened a different lens: business models, human behaviour, financial structures, systems, communication, and the “people dynamics” that decide whether an opportunity thrives or quietly dies on the table.
His perspective is also shaped by personal challenges; including PTSD, ADHD, and OCD. In 2015, after a what can only be described as a 'breakdown', Joe found clarity, and an opportunity to rebuild his life from the ground up. And despite his age that that time — and with his young family by his side, that season left him with something many founders and leaders relate to but rarely talk about: a deep understanding of how humans actually function under pressure.
Today, those experiences are an asset. They allow Joe to meet people where they really are — not where they think they’re supposed to be — and support them with a mix of honesty, empathy, and practical direction.
The Thread That Connects His Work
Whether he is acting as a Strategic Proxy in the room, helping a founder untangle their offer and pricing through Revenue Remap, guiding authors with publishing within DENNER Media, or supporting an entrepreneur in regaining their health and wellness inside ENERGIA VITA, Joe’s work is connected by a simple through-line:
- help people move forward with clarity,
- build and protect relationships that matter, and
- make progress feel calm and doable instead of chaotic.
He’s not interested in quick-fix tactics or hype. His focus is the long game — alignment, trust, and momentum that lasts.
Who Joe Works With
Joe works with people who already have something in motion, even if it feels messy:
- founders and small business owners,
- emerging entrepreneurs finding their footing,
- professional advisors and operators, and
- consultants and solopreneurs who are good at what they do but feel scattered.
They don’t need more noise. They don’t want another “10x promise.” They want someone who can calmly look at their situation, see what’s really going on, and help them make decisions they can stand behind.
What He Helps People Do
In practical terms, Joe helps people:
- spot hidden revenue leaks and missed opportunities,
- refine their offers, pricing, and positioning,
- make sense of scattered ideas and options,
- leverage connections they already have (but aren’t using well),
- develop new relationships through thoughtful introductions,
- remove complexity they didn’t realize they’d built, and
- move forward with a simpler, clearer plan.
He brings a calm, grounded way of working that feels very different from the usual “grind harder” advice many founders are tired of hearing.
Life Beyond the Work
Joe lives just outside Fredericton, New Brunswick in Canada. He and his wife —with whom he's spent almost 27 years of life with; Krista, enjoy their mostly rural life — while being close enough to the city to provide a touch of more urban opportunities for their two kids. Having grown up on a small farm, he also spent years as a volunteer firefighter and EMT, and has always been most comfortable in real, unpolished conversations.
Away from client work, he enjoys strength training, guitar, drums, piano, writing, and studying functional health and human performance. He is also completing his Bachelor of Health Sciences and working toward future graduate studies in Natural Health.
Long-term, Joe is building toward multi-brand, multi-generation ventures like BrackenVale and BrackenMuir — quiet, thoughtful enterprises focused on legacy, stewardship, and opportunity for his family and others.
In Every Room, One Thing Is Consistent
Joe builds trust quickly, moves (sometimes) quietly and unassuming, and helps others move farther, faster, with more clarity and less chaos. For leaders who prefer meaningful progress over noise, he is the ally in their corner — the person they can send into the room knowing their interests will be represented with integrity.
